The business side of photography

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The business side of photography

The business side of photography

There’s a good chance that you’ve figured out one method of getting clients: Google, Social Media, Networkings, etc. But, that pipeline of clients isn’t going to help you meet all of your business goals and if it ever dries up, your business is sunk.

Phase Two – The Transition: Once a photographer gains confidence and begins to feel the workload of a growing business, they feel compelled to actually charge for their work. This is often the critical juncture that will determine the long term success or failure of a business. While some budding business owners compulsively educate themselves of the nuances of running a business (and become the few who succeed), the rest look to their competitors to figure out what to do next. They compare their work to their competitors, copy their pricing structure and then discount enough to compensate for the difference in quality. Photographers are a humble bunch. They typically don’t increase prices more than their competitors, so the price of photography just keeps getting lower and lower until no one can pay themselves. I call this the downward spiral to oblivion.

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Some “pros” (note the use of quotes) will tell you never to do a free shoot because people then expect it. That’s ignorant, incorrect, and shows they an amateur at business. They’re ‘transactors’ and only think about the money for service exchange.

If you want to sell your stock photos online, then microstock photo sites could be the best option for you. You can sell a stock image over and over again, meaning it can earn you money for as long as it is out there for buyers to buy it. Typically, a stock photo earns you money every time someone downloads it or buys a license to use it.

Running a photography business is an ever changing combination of artistry business savvy, marketing prowess and mental fortitude to continuously pick yourself up in the face of adversity. However, when all of these factors come together in the right combination, the product is nothing short of career bliss. Figuring out that magical combo…well that’s what separates the best from the rest.

Photo assistants are considered employees, even if they have their own business license. I payroll my assistants and have workman’s comp for them. Again, your accountant should help you with this.

If you’re targeting popular tags, sometimes adding a “5k” or “10k” to them (such as #agameoftones has #agameof10k or #gramslayers has #gs10k) can narrow down your audience, are great for starting out, build traction. You can find these by viewing popular tags and seeing the hashtags that the most popular posts have chosen to use. This is how I’ve discovered my most effective hashtags. You don’t need to reinvent the wheel! Find successful posts similar to yours and narrow down the hashtag choices they used to be successful.